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Article #477: Career in Fashion Marketing and Merchandising

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It is very important for any designer in retail and wholesale outlets as well.
product to intrigue customers. It should Some can work as merchandise managers,
fulfill fantasies and not just a basic buyers or purchasing agents,
need. Today, consumers are more manufacturing or wholesaling for retail
interested in projecting a particular sale or purchasing the accessories and
image that will make them feel young and apparel from the designers. Still others
sophisticated - and this is what the choose to work as fashion coordinators,
fashion marketers take advantage of. who are into the creation of a special
Fashion marketers create a fantasy for look in retail stores, designing a
selling those products to customers, fashion or house magazine; or visual
through visual marketing campaigns, savvy merchandisers, who design store displays
advertising ideas or just by picking to attract customers. After getting a
clothing from the designers, which they degree in fashion marketing and
feel will be very popular among merchandising you can also become the
customers. manager of a retail store or start your
Another major responsibility of fashion own boutique where you can serve a
marketers and merchandisers is to move certain clientele and promote your style.
trendy clothing into stores when those You can even become a fashion forecaster
items are in fashion. Not performing this or fashion consultant.
task can result in a loss for the For a career in fashion merchandising you
designer. A good fashion marketer and need to have a certificate from any good
merchandiser can also create trends by postsecondary design school that offers
promoting a certain look when the time is degrees in business administration.
right. To do this, they need to have a Fashion merchandisers need to have
proper understanding of the social trends talent, style and marketing skills for
and psychology of the consumers. success. As a fashion merchandiser, you
Job Opportunities can begin as a management trainee at
Fashion merchandising and marketing is small sores and move up from assistant
composed of various jobs. Fashion buyer to head buyer or assistant store
marketers are responsible for increasing manager to store manager. You can move on
the customer's interest in fashion to bigger and more prestigious firms with
trends, and a fashion merchandiser works experience where you can eventually even
to present the apparel in stores. People become a manager.
who are in this profession can also work






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