| It is very important for any designer product to | | | | wholesale outlets as well. Some can work as |
| intrigue customers. It should fulfill fantasies and | | | | merchandise managers, buyers or purchasing |
| not just a basic need. Today, consumers are | | | | agents, manufacturing or wholesaling for retail sale |
| more interested in projecting a particular image | | | | or purchasing the accessories and apparel from |
| that will make them feel young and sophisticated | | | | the designers. Still others choose to work as |
| - and this is what the fashion marketers take | | | | fashion coordinators, who are into the creation of |
| advantage of. Fashion marketers create a fantasy | | | | a special look in retail stores, designing a fashion or |
| for selling those products to customers, through | | | | house magazine; or visual merchandisers, who |
| visual marketing campaigns, savvy advertising | | | | design store displays to attract customers. After |
| ideas or just by picking clothing from the | | | | getting a degree in fashion marketing and |
| designers, which they feel will be very popular | | | | merchandising you can also become the manager |
| among customers. | | | | of a retail store or start your own boutique |
| Another major responsibility of fashion marketers | | | | where you can serve a certain clientele and |
| and merchandisers is to move trendy clothing into | | | | promote your style. You can even become a |
| stores when those items are in fashion. Not | | | | fashion forecaster or fashion consultant. |
| performing this task can result in a loss for the | | | | For a career in fashion merchandising you need to |
| designer. A good fashion marketer and | | | | have a certificate from any good postsecondary |
| merchandiser can also create trends by promoting | | | | design school that offers degrees in business |
| a certain look when the time is right. To do this, | | | | administration. Fashion merchandisers need to |
| they need to have a proper understanding of the | | | | have talent, style and marketing skills for success. |
| social trends and psychology of the consumers. | | | | As a fashion merchandiser, you can begin as a |
| Job Opportunities | | | | management trainee at small sores and move up |
| Fashion merchandising and marketing is composed | | | | from assistant buyer to head buyer or assistant |
| of various jobs. Fashion marketers are responsible | | | | store manager to store manager. You can move |
| for increasing the customer's interest in fashion | | | | on to bigger and more prestigious firms with |
| trends, and a fashion merchandiser works to | | | | experience where you can eventually even |
| present the apparel in stores. People who are in | | | | become a manager. |
| this profession can also work in retail and | | | | |