| It is very important for any designer product | | | | stores. People who are in this profession can |
| to intrigue customers. It should fulfill | | | | also work in retail and wholesale outlets as |
| fantasies and not just a basic need. Today, | | | | well. Some can work as merchandise managers, |
| consumers are more interested in projecting a | | | | buyers or purchasing agents, manufacturing or |
| particular image that will make them feel | | | | wholesaling for retail sale or purchasing the |
| young and sophisticated - and this is what | | | | accessories and apparel from the designers. |
| the fashion marketers take advantage of. | | | | Still others choose to work as fashion |
| Fashion marketers create a fantasy for | | | | coordinators, who are into the creation of a |
| selling those products to customers, through | | | | special look in retail stores, designing a |
| visual marketing campaigns, savvy advertising | | | | fashion or house magazine; or visual |
| ideas or just by picking clothing from the | | | | merchandisers, who design store displays to |
| designers, which they feel will be very | | | | attract customers. After getting a degree in |
| popular among customers. | | | | fashion marketing and merchandising you can |
| | | | also become the manager of a retail store or |
| Another major responsibility of fashion | | | | start your own boutique where you can serve a |
| marketers and merchandisers is to move trendy | | | | certain clientele and promote your style. You |
| clothing into stores when those items are in | | | | can even become a fashion forecaster or |
| fashion. Not performing this task can result | | | | fashion consultant. |
| in a loss for the designer. A good fashion | | | | |
| marketer and merchandiser can also create | | | | For a career in fashion merchandising you |
| trends by promoting a certain look when the | | | | need to have a certificate from any good |
| time is right. To do this, they need to have | | | | postsecondary design school that offers |
| a proper understanding of the social trends | | | | degrees in business administration. Fashion |
| and psychology of the consumers. | | | | merchandisers need to have talent, style and |
| | | | marketing skills for success. As a fashion |
| Job Opportunities | | | | merchandiser, you can begin as a management |
| | | | trainee at small sores and move up from |
| Fashion merchandising and marketing is | | | | assistant buyer to head buyer or assistant |
| composed of various jobs. Fashion marketers | | | | store manager to store manager. You can move |
| are responsible for increasing the customer's | | | | on to bigger and more prestigious firms with |
| interest in fashion trends, and a fashion | | | | experience where you can eventually even |
| merchandiser works to present the apparel in | | | | become a manager. |