Best Bang For Your Buck

Business as usual? That cliché is no longerwith limited internal resources.
an option in today's economic climate. CompaniesSteps to take!
of all sizes (private and public) have had to rethinkThe proactive CEO will recognize this shift in the
the way that they do business in order toway business is transacted and will begin to build
compete profitably or at least be able to survive.his/her own "power team" of outsourced
The economic recession of 2001 forced manyprofessionals. This selection process is as
CEO's to re-examine their markets and what itimportant as if they were hiring full-time
takes to retain a competitive edge. Through theemployees. It needs to address the technical skills,
globalization of the marketplace, countries likerelated costs and fees of such services versus a
India and China became a viable resource, andfull-time employee, ensure a level of trust and
companies could not remain profitable whenconfidence and be aligned with corporate strategic
focused strictly on employees and suppliers in thegoals and initiatives, etc.
domestic U.S. Subsequently, the current recessionThe initiatives that need to be implemented are:
struck and panic spread worldwide. Every* Identify which facets of your business will
company struggled to find ways to reduce costsrequire strategic assistance from outsourcing.
and continue to maintain market share. Those* For each of these areas, develop a detailed
companies demanded reduced pricing from theirchecklist of your requirements, which should
suppliers which brought deflated gross margins toinclude but are not limited to technical expertise,
those vendors and added more pressure toindustry background, term and scope of services
operating results. The domino effect was a swiftand budgeted cost of services versus hiring a
reduction in employees which sent thefull-time employee.
unemployment rates skyrocketing.* Begin to interview several individuals/firms that
So what's the future?you feel will be a good compliment to your
The future will require many businesses to utilizebusiness needs. Be sure to not only address the
outside consultants in a more proactive way. It willitems from your checklist, but to evaluate your
be a number of months (if not years) beforeability to comfortably interact with this person
consumer confidence responds and CEO's will befirm and your initial level of trust and comfort.
motivated to add employees (if ever). They will* Once you've made your selection(s), work with
need the services of individuals and firms tothe professional to define and refine your business
perform necessary functions on an outsourcedstrategies along with specific timelines for
basis, also known as business process outsourcing.completion. In very few instances, would you
Outsourcing will embrace everything from salesneed to sign any long-term contract with the
professionals (either directly selling or managingconsultant. You should always have the flexibility
the sales force), financial professionals assistingto utilize the consultant to support the ebbs and
the Company to strategically navigate throughflows of your business. That is a significant benefit
difficult times, HR, IT services, Marketing,in using outsourcing versus full-time employees.
Operations and more. In fact, it has been widelyThe ability to control your manpower utilization
published that many of the unemployedand thus your costs of operations.
executives today will be unable to obtain suitable* Develop a formalized work plan to monitor
employment and will begin their own businesses,progress and performance. As with any full-time
most likely consulting in their field of expertise.employee, you must be able to evaluate, manage
The day of having a staff of full-time employeesand measure the value of the consultant to your
responsible for each of the company's functions isbusiness.
in the past.Prior to the recent string of economic recessions,
Some of the benefits of outsourcing are:business owners and CEO's only had to
* Reduction in payroll costs and related employeeunderstand their business and industry in order to
benefits and payroll taxes.be successful. In today's new world, that alone is
* Reduction in R&D costs.not enough. They will need the ability to tap into
* Increased efficiency through specializedthe expertise of other professionals, in a way
resources that will meet the immediate needs ofthat rewards them with cost effective solutions
the business.and the ability to be competitive in an aggressive
* Ability to implement projects quickly.marketplace. Properly utilizing the skill sets and
* Reduced capital costs (cash investments) byspecialized resources of consultants to match the
renting/leasing equipment of outsourced firms.business strategies is the new focus.
* Allows strategic growth of the business even