| 1) Strengthen your Core - Diversify Your | | | | for their entertainment, so actively promoting |
| Customer Base | | | | gets them thinking about coming into your |
| Attracting a wide variety of different customers | | | | business. |
| to your bar or night club will not only increase | | | | 4) Create an Online Presence |
| your revenue, it will strengthen the core of your | | | | People are using the internet for information and |
| business. Developing a relationship with your | | | | communication now more than ever. Long gone |
| regular customers is obviously important, but that | | | | are the days when people received their |
| doesn't mean your focus should be so narrow | | | | information primarily from printed media like |
| that you miss seeing other opportunities. Try | | | | newspapers, or heard about a new event by |
| experimenting with different nights of the week | | | | radio or television. Instead, people are hearing |
| by holding particular events, attractions or hosting | | | | about things online through search engines, or |
| entertainment that will appeal to different | | | | through social media sites like Facebook or twitter. |
| markets. Which leads us to step number two: | | | | They'll see an event or something that looks |
| 2) Broaden Your Appeal | | | | interesting and send a link to their friends that |
| It is wise to work towards appealing to a variety | | | | they'll think will interest them. By creating an online |
| of markets. By appealing to multiple markets, | | | | presence you make it easier for this transaction |
| word of mouth about your business will increase | | | | to occur; word of mouth spreads a lot quicker |
| and you'll begin attracting new customers. | | | | and easier through the internet. Since so many |
| Different forms of entertainment or specials will | | | | people are using the internet now more than |
| attract different kinds of people. By broadening | | | | ever, it's especially important that your night club |
| your appeal, you strengthen your night clubs core, | | | | has a presence there for people to find out about. |
| and if a group of your regular customers that you | | | | 5) Start a Regular, Reoccurring Event |
| depend on for business falls out, you'll have other | | | | A regular, reoccuring event or special deal gives |
| customers to catch you. | | | | people a highlight of their week that they can look |
| 3) Actively Promote | | | | forward to. Groups of friends love to come |
| Active promotion lets your immediate area know | | | | together to enjoy a discounted night on food or |
| that your business is open, active, engaged and in | | | | drinks or a special night of entertainment. Hosting |
| good health. When people are thinking what they | | | | a comedy night is a great way to create such an |
| might want to do that evening for fun, they'll | | | | attraction. Hire a comedian to perform on one |
| remember seeing or hearing one of your | | | | night a week and market this special occurrence |
| promotions and consider it as a viable option. If | | | | out to your immediate area. Starting a comedy |
| they don't choose to come to your night club that | | | | night is easy and low-risk, with the potential for |
| evening, then chances are they will the next night. | | | | enormous profits and extended word of mouth. |
| People like to try out new clubs and businesses | | | | |