Building a Successful Firm One Employee at a Time - Attracting Quality Candidates

The first step to finding the right people for youra win-win situation for everyone involved.
firm is to get quality candidates through yourAccording to a 1999 survey by the Society of
front door. This may sound simple but is harderHuman Resource Management employee referrals
than most people think. There are differentresulted in the most hires for all staffing
recruiting methods to do this including search firmscategories except managers and semi-skilled
or temp agencies, employee referrals, internet jobworkers.
boards, and classified ads. All of these areHowever, all of you know that someone who
effective methods and only you can determineseems to be an ideal candidate does not always
which is best for your firm.have the right character tendencies needed to
In fact, what is effective for one company maymatch the demands of the job. Example: Mary
not be successful for another. Even a change inhas a good friend who everyone adores. She is
the times can affect which is the most effective.conscientious and has a strong work ethic. Mary
Revenues from the help wanted category ofrecommends her friend for a position that has
classified ads plummeted $5.7 billion in 2001 withcome open in the firm for which she works.
the online recruiting market continually increasing.The friend gets the job and everyone
And, of course, certain methods work best forimmediately likes this outgoing and hard working
different jobs. There are pros and cons of all theperson who is willing to help anybody at anytime.
methods and key points to remember when usingBut soon it is discovered that she does not
any of them.possess the level of detail orientation that a
Search firms are utilized most often whencandidate must have and she fails to succeed in
recruiting higher-level management or people withthis position. This scenario now becomes a losing
certain skills. Search firms have resources thatsituation for everyone involved - Mary, her friend
enable them to target the largest field ofand the firm. Just because an employee
specialized candidates. This is an advantage butrecommends someone does not mean that the
they can be very expensive and it is imperativeorganization can get by without thoroughly
that you find one that is in tune with the directionscrutinizing the candidate.
and needs of your firm.As stated earlier internet job boards are
When using a search firm a contract should bebecoming one of the most popular recruiting
negotiated that enables you to retrieve at leastmethods.
partial reimbursement if the recommendedClassified ads can be a relatively inexpensive way
candidate does not work out. I have worked withto recruit. As a general rule the more targeted
firms that have paid up to $30,000 to find anand exclusive the publication, the higher the cost
employee, the employee doesn't work out and isfor placement of an ad. The ad must be designed
gone in six months with no reimbursement to theto catch the reader's eye and communicate the
firm at all.right kind of information to sell the reader on
Use of a temp agency is definitely an easy wayeither applying for the job or seeking further
to find employees. A phone call and you haveinformation. If either one of these things is not
someone at the desk. This may sound as if it isachieved the ad is worthless.
also an inexpensive way to find new employees.There is one thing that is very important but
But consider this. A temp agency charges youoften overlooked when using the job board
$17 or more an hour for a lower level employeeinternet, classified ads or a search firm. The
and usually charges a fee if you hire the person.geographical area from which candidates will be
Employee referral programs (ERP's) are one ofconsidered must be identified. This is especially
the most cost-effective methods available to findtrue when trying to fill lower level positions and
qualified candidates. Existing employees have ayou do not want to reimburse moving expenses.
vested interest in attracting the best andFinding the right people is getting harder but it has
brightest candidates. They are rewarded bynot yet become impossible. But it does take more
knowing they have made a significant contributioneffort than it used to.
and by receiving some kind of financial bonus. It is