Dealing With Disappointment: Using Emotional Leadership To Motivate Your Salespeople

0;The primary task of Leadership is emotional.To become Emotionally Resilient we need to
People don’t leave their feelings at homeunderstand three key points about dealing with
when they go out the door. Leaders help theirour feelings.
people focus their emotions in a positive#1 Feelings are Facts- People may not like what
direction.”they are feeling (rejected when someone
- Harvard Business Schooldoesn’t return a call or hurt if their best
The American Management Association released afriend isn’t interested in joining their
statistic that stated 90% of the firings, quittingsbusiness) but it is their reality. Many of us try to
and lack of productivity in American business aredeny our feelings or glass them over with positive
created by people not getting along with otherself talk. The truth is feelings are very much in
people. In other words, the feelings and emotionscontrol of their energy and attitude about
of your people are responsible for 90% of thebusiness.
problems that plague your company.#2 There are only two ways feelings can be
This is a relationship business; we grow, succeed,expressed, “out” or
and feel valued by the relationships we develop.“in”- If they internalize their
These relationships are subject tofeelings it can eat at them and make them feel
disappointments, hurt, rejection, and otherdepressed, hopeless and frustrated. When
negative feelings. Research shows that 80% ofI’m coaching people, the most frequent
people in Direct Selling are women. Developingemotional response to building their businesses is
resilience within your sales force means eachfrustration. They are mad at their down line for
person will need to be taught the various cyclesnot producing, for over-promising results that
and strategies, enabling them to handle theirthey don’t meet. Being nice people, they
feelings, instead of letting disappointments stop ordon’t tell others that they are frustrated.
de-focus their energy from their business.Instead they walk around with knots in their neck
In your Direct Selling Company everyone has theand back pains. That’s internalizing
same product to sell and everyone has the samenegative feelings and it becomes a joy and
opportunities to succeed. So why do some peopleenergy drain.
shoot to the top while others struggle endlessly?#3 The emotionally healthy way of processing
The leaders in your company know that you canfeelings is to first accept what they feel. If
spend thousands of dollars training your people onthey’re mad, they’re mad, if
product knowledge, sales techniques and recruitingthey’re sad, they’re sad. Next
skills, but if they don’t feel good, theythey need to express outwardly what they feel;
don’t work. To overcome this, they needwalking around thinking about it doesn’t
specific training in Emotional Resiliency. Emotionalcount (that’s called obsessing). Find a
Resiliency is the ability to quickly bounce backfriend, coach, or therapist and talk about the
once you have encountered problems in dealingfeelings. The last step is after they have fully
with other people.expressed the feeling- release it. Be done with it.
To become more Emotionally Resilient, we needThis is when they can forgive themselves or the
to understand the Cycles of Change. Theseother person.
cycles are predictable and repetitive. We not onlyIn my seminars, I emphasize this is an emotional
experience them in our life but in our businessesbusiness. People buy in the business on an
as well. Your leaders and consultants need toemotional high, and they buy out of the business
understand these cycles and identify which oneon an emotional low. What the dropouts fail to
they are in.realize is that everyone in the business feels
The four Cycles of Change are as follows:negative emotions from time to time. Successful
1) Go for Itpeople aren’t immune to negative feelings,
2) The Doldrumsthey’ve just learned to manage their
3) Cocooningfeelings, rather than let their feelings manage
4) Getting Readythem. When successful people hit a low, they
1) Go for It: This is the high point of the cycle.don’t drop out. They persevere in the
It’s the Honeymoon period with a newface of adversity, recognizing that low periods
recruit. Self talk is characterized by thoughts like,don’t’ last forever.
“I’m doing the work I want to do.The three most common negative feelings your
It’s fabulous! I’m loving it, havingpeople will experience are disappointment, anger,
fun and making money! I’m achieving myand depression.
goals, feeling good about myself and the choices I1). Disappointment: The root cause of
make.” During the “Go fordisappointment originates with unrealistic
It” phase, they feel confident, in control,expectations of ourselves and others. When they
fulfilled. Then something unexpected happens, likeEXPECT others to always behave in a way that
an illness, or a falling out with a friend, or a keybenefits them, then they’re just setting
person in their organization drops out. As a result,themselves up for disappointment. Unrealistic
negative emotions flare up as they move into aself-talk, such as “They should return my
lower cycle.phone calls” or “They should work
2) The Doldrums: Research shows that your newas hard as I do,” just invite
business partner will enter this cycle 6 to 8 weeksdisappointment. Disappointment is something they
after being recruited. They will have recruited theirdo to themselves. When they say things like,
friends and relatives and have now hit“I should be making more money,”
uncertainties about their ability to succeed. Thisthey’re measuring themselves against an
phase is characterized by self doubt. They feelexpectation. Instead, they should measure
out of sync. They’re stuck in a low point,themselves by their actions, not their results. Do
they’re pessimistic, and they can’tthe right thing enough times, and the results will
see the way out. They may feel slightlycome.
depressed, perhaps even deeply depressed. They2). Anger: Everybody in this business gets
lack energy and direction. They can’tfrustrated from time to time. Maybe they get
motivate themselves to pick up the phone andtired of hearing “no.” Maybe their
make the next call because they dread thehusband isn’t as supportive as
perceived outcome.they’d like. They can try to analyze or
3) Cocooning: During this stage of the businesscontain their anger, but that doesn’t
cycle, they become more introspective. They godefuse it. The best way to deal with anger is to
inward, asking questions, seeking answers to theirprotest it (getting your anger out). Take five
roles in life, questioning their values, searching forminutes and stomp around a bit. Pound a pillow or
a new identity. They start to reassess theirvent to a friend. Get the anger OUT, for anger
passion and purpose with probing questions like,turned inward becomes depression. One exercise
“What is my purpose? Do I want toI teach to help people get their anger out is to
continue in my business? Am I doing the work Ihave them imaging firing all of the people who
love?” The completion of this phase leadswon’t follow directions. Give yourself
to feelings of rebirth and self-renewal, whichpermission in your fantasy to fire the people who
gradually evolves into the final stage of the cycle.frustrate you buy pointing at them like Donald
4) Getting Ready: In this phase, they are movingTrump in The Apprentice and shouting
from inward questioning to outward action. They“You’re fired!” This
start experimenting by doing thingsexercise will get their energy back and move
they’ve been putting off or trying newthem through obsessing.
activities. They pick up the phone and call those3). Depression: Here’s an alarming statistic:
people who were interested six months ago.87% of women are depressed at some time in
They take classes, ask questions, read books,their lives. Most depression is situational depression.
enroll in seminars, and start dreaming again. TheyAn event in our lives sends them into a
start to reformulate the vision they have for theirtemporary tailspin. Depression is characterized by
business and life. The knowledge and selflack of energy, no excitement, no focus, no
confidence they’ve gained encouragespassion in life, chronic sadness, and sleep problems.
them to become even bolder. They’reSituational depression can be resolved by
right back in the “Go for It” stageprotesting it, exercising, or talking with a therapist
of the life cycle.or coach. People with long-term depression, six
Everyone goes through predictable and repetitivemonths or more, need to be evaluated by a
Cycles of Change. These cycles are fueled byphysician.
feelings. The more Emotionally Resilient they areAll of us will experience the roller coaster of
the longer they can stay in the positive feelingsemotions in our business. The Emotionally Resilient
and the quicker they can exit the negative ones.will effectively exit this roller coaster and come
But no matter how positive they are or howout a success.
adaptable, all of us will go through these cycles.