| Choosing a niche-a small, focused target | | | | afford your services? If you're offering a |
| market-for your services can be very beneficial | | | | high-ticket item to a target audience that doesn't |
| to your business. It will help your clients to focus | | | | have much money, then you can run into trouble. |
| on and identify the services that you offer, and it | | | | Or if your target audience doesn't control the |
| will help you to develop deep expertise in a single | | | | buying decision or isn't authorized to meet the |
| area-and "niching" will help you to raise your rates | | | | cost of your product or service, that can also |
| and create a successful business. | | | | lead to trouble. In these cases, you might explore |
| But to maximize the benefits you'll get, you want | | | | packaging your services in a more affordable |
| to make sure that you choose a good niche. To | | | | way, creating payment options, or choosing a |
| niche well, there are several questions to consider: | | | | new targeted niche market that will be easier to |
| - Can potential customers in your target market | | | | sell to. |