| Intrapreneurship, which is sometimes referred to | | | | enough that by 1990, well-respected Graduate |
| as Corporate Entrepreneurship, is based on the | | | | Professor Rosabeth Moss Kanter, of Harvard |
| concept of using entrepreneurial techniques within | | | | University School of Business, shared the point of |
| an organization (which can be a corporation, | | | | the importance of intrapreneurship in her |
| partnership, association, or even a non-profit | | | | best-selling book - "When Giants Learn to Dance" |
| organization). Intrapreneur can be utilized to create | | | | in which she specifically points out that |
| a new service, product, division or subsidiary to | | | | intrapreneurial development in companies or |
| help the organization to add additional revenue and | | | | organizations was a key factor in ensuring the |
| to be able to survive in tough times. | | | | survival of the company. While Dr. Kanter's overall |
| Intrapreneurship, and sometimes even grow | | | | observation is accurate it only tells part of the |
| faster and more profitable. | | | | story of the life cycle of various intrapreneurial |
| Some enlightened organizations allow an | | | | ventures in today's world. |
| intrapreneur time freedom to pursue new ideas | | | | Sometime intrapreneurship has only a limited life |
| for the organization. Many firms around the world | | | | of successful contribution in a company's growth. |
| have created formal Intrapreneurship Programs. | | | | On particular example to tow short lived |
| To have a successful Intrapreneurship program | | | | successful intrapreneurial ventures that saw they |
| the team must overcome the roadblocks of | | | | demise after a major merger, was United Artists. |
| formal organizational structure and a possibly a | | | | United Artists Entertainment (United Artists |
| slow moving organization bureaucracy. The | | | | Theatre Circuit and United Artists Cable) at the |
| individual Intrapreneur, or Corporate Entrepreneur, | | | | time was World's Largest Theater Chain at that |
| learn how to successfully convince both middle | | | | time and one of the top Cable Television |
| management and senior management that the | | | | Companies. TeleCommunications Inc. (the World's |
| new, "out of the box" idea has merit, market, and | | | | Largest Cable Television Company) purchase |
| would be both profitable and synergistic to the | | | | 100% of UAE's Stock. |
| organization's basic mission. | | | | Because their was need to for more cash to |
| In order to be a successful intrapreneur it takes a | | | | grow TCI, they wanted UA/TCI Real Estate |
| unique set of skills beyond creativity. The | | | | subsidiary to structure and place a major |
| Intrapreneur must be including being willing to take | | | | commercial real estate portfolio loan on "Wall |
| some risks at sharing and pushing an unique idea, | | | | Street" for United Artists. UA/TCI the Real Estate |
| having the perseverance to wait for senior | | | | subsidiary sold over $169 Million of surplus real |
| management's final approval to create and launch | | | | estate across the United States, at 143% of the |
| the product or service, and the drive to see it | | | | recent MAI Appraised Values (in the down |
| through to fruition, no matter what. | | | | market of 1990). |
| Here is short review of the history of | | | | At United Artist/TeleCommunications Inc., their |
| Intrapreneurship and short overviews of "real | | | | intrapreneurial ventures were used as strategic |
| world" case studies. Corporate entrepreneurship | | | | short term weapon to accomplish a specific |
| or the popular term intrapreneurship is a valuable | | | | purpose or meet a current. Some times the use |
| secret weapon over the last 40 years for | | | | of intrapreneurship is only used in one phase of a |
| success used by 3M, Anaconda-Ericsson, GE, | | | | businesses grow and development. Within United |
| Lockheed, Rubbermaid, Sony, Toyota, and many | | | | Artists/TeleCommunications Inc. the environment |
| other major companies internationally. Haller wrote | | | | was constantly changing and evolving with |
| his Master's Degree in Management Thesis, in | | | | mergers, acquisitions and divestitures. |
| 1981, on the "real world" use of intrapreneurship | | | | United Artists Entertainment had a 50% interest |
| techniques. This detailed quantitative analysis was | | | | in an intrapreneurial Film Distribution Joint Venture, |
| a formal case study of Intrapreneurship Success | | | | which was headquartered in California. UAE's, |
| at PR1ME Computer Inc. from 1977 to 1980. | | | | United Artist Theatre Circuit arm was |
| PR1ME Computer Inc. grew from just a small | | | | headquartered in Woodbury, NY. Taurus |
| OTC listed firm to a $480 million annual sales firm | | | | Entertainment successfully distributed a number of |
| and to be the #1 performing stock on the NYSE | | | | major films for UA. Intrapreneurship worked |
| in four years. | | | | within United Artists in the creation and operation |
| The terms "intrapreneuring" and "intrapreneurship" | | | | of the successful captive film distribution Joint |
| and basic concepts of both intrapreneuring and | | | | Venture. |
| intrapreneurship existed in organizations, such as | | | | Just before the spin off of UATC, |
| the Lockheed "Skunk Works." for decades before | | | | TeleCommunications Inc., the Board of Director's |
| the management consultant Gifford Pinchot III | | | | ordered the sale of UA/TCI's 50% interest in the |
| made it popular in his book "Intrapreneuring" which | | | | Taurus Entertainment, United Artist's Film |
| was published in 1985. | | | | Distribution arm) to it's 50% partner, in a |
| The word "Intrapreneurship" was brought into the | | | | negotiated private sale. |
| mainstream media by, Apple's Chairman, Steve | | | | After TCI took over 100% of the UAE stock, UA |
| Jobs. Job's popularized the term "intrapreneurship" | | | | TCI made the strategic decision that the existing |
| in his "Newsweek," article (in their September 30, | | | | captive UA Theater Construction Division be |
| 1985 issue) in which he stated for the record, | | | | eliminated and UA/TCI use local General |
| "The Macintosh team was what is commonly | | | | Contractors to build UA Theaters and TCI Cable |
| known as intrapreneurship... a group of people | | | | buildings. UAE/TCI would hire third party |
| going, in essence, back to the garage, but in a | | | | contractors and architects across the country. |
| large company." | | | | The intrapreneurial captive UA Theater |
| Futurist management author, John Naisbett noted | | | | Construction Division was not capable of handing |
| that intrapreneurship concepts as a important | | | | construction needs after the merger of UAE into |
| way for established businesses to find new | | | | TCI and expanded needs for nationwide |
| markets and new products in his best-selling | | | | construction for all the new UA Theaters, UA |
| management book, "Re-Inventing the | | | | Theater Remodeling, and the new TCI Offices |
| Corporation." | | | | & TCI Head End Stations. |
| The intrapreneurship concept was established | | | | |