| Introduction of the Intrapreneurial creation and | | | | Computer, Inc. This principally quantitative |
| impact of PR1ME Leasing Division | | | | research documents the intrapreneurial creativity |
| The underlying concepts and ideas of | | | | to create PR1ME Leasing, which helped to shorten |
| Intrapreneuring or intrapreneurship have been | | | | the "super-minicomputer" sales cycle, increase |
| present in many corporations in the United States, | | | | profits on individual computer sales transactions, |
| and around the world, for many decades, even | | | | increase sales, and provide tax shelters to its |
| before the term was used in the mid 1980's. | | | | parent corporation. PR1ME Leasing helped it's |
| Pinchot (1985) made the term well known in his | | | | parent company to grow more rapidly and |
| book entitled "Intrapreneuring." Steve Jobs, Apples' | | | | profitably, and was one of the key accelerants |
| Chairman then and now, used the word, or term, | | | | boosting it's parent company, PRIME, to be the |
| "Intrapreneurship" in his September 1985 | | | | Number 1 performing NYSE list stock in 1980. |
| "Newsweek" article: "The Macintosh team was | | | | One of the major challenges was that the Leasing |
| what is commonly known as intrapreneurship-only | | | | Division was under the direct control of the Vice |
| a few years before the term was coined - a | | | | President of Finance of PRIME Computer, Inc., not |
| group of people going, in essence, back to the | | | | the Vice President of Sales or Marketing. Having |
| garage, but in a large company." Back in 1982, Dr. | | | | the commission-driven PR1ME Leasing marketing |
| Haller wrote his master thesis on the | | | | managers working under the finance department, |
| "Intrapreneurship Success" of PR1ME Computer | | | | which was staffed by accountants and financial |
| Inc in the late 1970's and early 1980's. | | | | analysts created a philosophical paradox. This case |
| This the overview of Intrapreneurship Success of | | | | study by one of the co-founding managers of |
| the corporate entrepreneurial or Intrapreneurial | | | | PR1ME Leasing is a "real world" example of an |
| venture within it's parent company. | | | | intrapreneurial venture in its embryonic state. It |
| There are now many more examples of | | | | details the most salient positive and negative |
| successful Intrapreneurship in corporations since | | | | aspects of PR1ME Leasing's early growth. |
| this pioneering intrapreneurial adventure by a small | | | | This article tells the inside story of the |
| computer company in the late 1970's. This article | | | | intrapreneurial creation of PR1ME Leasing, its |
| shares an overview of an inside, first hand, in | | | | corporate structure, and statistically documents |
| depth the details of the four year journey of the | | | | the impact of the Leasing Division on the sales, |
| Intrapreneurship success of the creation of PRIME | | | | profits, and overall corporate performance it's |
| Leasing Division, within the rapidly growing public | | | | parent company. |
| corporation. | | | | This article's author was a co-founder of Prime |
| The summary overview of the details of the | | | | Leasing Division, within the parent corporation, |
| financial and marketing impact of creating one | | | | who used this experience and the results of his |
| specific captive leasing and finance subsidiary, | | | | research as valuable tools after leaving the |
| PR1ME™ Leasing will be shared in this article | | | | company to do other Intrapreneurial ventures for |
| of INTRAPRENEURSHIP SUCCESS. This | | | | Anaconda-Ericsson Inc., Corona Data Inc. and |
| intrapreneurial endeavor grew the NYSE listed, | | | | Entrepreneurial ventures including co-founding, build |
| "super-mini" computer company, PR1ME™ | | | | and then selling a technology firm, RETIX. |