Is Christmas a Good Day For Selling?

Ever since I started selling, and especially sinceAs a manager and consultant, I've eschewed the
becoming a sales manager and consultant, I'vegeneralization that says some times are better
been fascinated by the superstitions that sellersfor selling, than others. For instance, when reps
foster.under my command declare: "It's Monday night;
For instance, is it opportune to sell someone onnobody's buying!" I retort, "It's Monday night, and
Friday, the 13th?nobody's selling, so your odds are that much
Personally, I love to sell on St. Patrick's Day, whichbetter!"
I consider to be lucky. For some reason, myI go on to say that even Christmas is a
charm bubbles to the surface, and the green iswonderful day for selling, especially if you're in
definitely seen, especially the kind worn by mintedretail. Liquor stores do a booming trade.
types, such as Ben Franklin.And it's not Christmas, everywhere, at the same
Is it better to pitch someone early in the morning,time!
over lunch, or after hours?If you're lucky enough to have an international
I think if you ask most salespeople, they'llprospecting base, and you use the phone and the
definitely state a preference. Then, if they actuallyInternet, you can reach out to places that have
seem to sell more during those days and timesyet to begin or have already ended their
you have to wonder if their success comes fromcelebrations.
self-fulfilling prophesies.So, are there bad days for selling?
They believe they're better, or that folks areI'd prefer to believe there are only good and
more receptive to persuasion, and because sellersbetter days, but they aren't anything until we label
manifest a certain confidence they becomethem, inspirationally.
temporary invincible.