Rapid Culture Change Is Possible

rpose: Show how immersion leadership trainingexcels when attention is given to building bridges
makes strategic initiative success possible.between the lessons learned and the
Adults learn through experience. We learnstudent’s workplace and life.
behaviors through experience. This is the flagpoleDavid Kolb explains in his book Experiential
fact of the educational world. This flag is visibleLearning that a cycle of learning exists. It is a
for everyone to see, and it’s wheregood exercise to place our guided experience
educators know they need to be whether theyonto his well-used framework. We provide the
are training hard or soft skills. Deborah Solomonopportunity for what he calls abstract
Reid of Tuck School of Business strikes a bell toconceptualization when we make the introduction
be heard by anyone considering this mostof our focus subjects. Our students take these
fundamental element of adult learning.new concepts and use their time as a leader to
“While conceptual learning is important, theactively experiment with their implementation as
major leaps forward—these so-calledthey have a concrete experience. Finally, they
‘aha!’ moments when mentalhave the opportunity to perform reflective
maps are rearranged—are most likely toobservation. It is in this reflective period that we
happen when students encounter these theoriesderive lessons learned and build bridges to the
experientially.” The widespread use ofworkplace and life.
experiential training in the development of the softIn my book, No Excuse Leadership, I sadly
skills of leadership and teamwork can transformacknowledge that after the nine-week immersion
individuals and your organization.training that is U. S. Army Ranger School, some
The question is, “What transformation dopeople fail in life and in work. “The reason
you want?” What end state do youis simple – they failed to take advantage
envision for your organization, and what behavioralof at least two opportunities provided by the
alignment must take place in your employeesschool. They either did not think about what there
before that vision can be realized? The answer towas to learn or didn’t take action on the
that question often traverses the corporatelessons they did learn.” For various
culture. For instance, the characteristics necessaryreasons, ranger school does not have a
for an agile and responsive company, one of themechanism for such feedback and it is the
strategic focuses highlighted by IBM in their 2004individual’s responsibility to take that extra
CEO survey, require employees, who value agilitystep. Fortunately for us, corporate immersion
and responsiveness. Properly guided experientialtraining can use a much shorter period of time
training can create fertile conditions for a rapidutilizing extensive feedback and achieve
adjustment in corporate culture, no matter theremarkable behavioral results.
direction you wish to go. Whether it is agility andThe power of rapid repetition:
responsiveness, sustainability, or lean systems youThe compression of time for behavioral changes
wish to ingrain, it can be done. However, to reapis because the same leadership patterns that
the greatest rewards you must make twoexist in the workplace are mimicked in the
commitments.training, only they are rapid and clear. In the
First, you must embrace the experiential trainingunguided and unanalyzed workplace, decisions are
model for its ability to quickly influence behavior.made, yet the consequences of those decisions
Second, because everyone has a role in corporateare days or months in the future and are rarely
culture you must commit to training nearlycompletely seen or understood. Certainly, the
everyone. I acknowledge that this is ainterpersonal communication aspects of
tremendous distance to go for most companies.impressions, perceptions and clarity are never
You will see that there are many powerful usesaddressed. Compress this pattern and repeat it
for experiential training that will enhance yourmultiple times in a matter of days in a guided
company’s performance without aenvironment where the decision-consequence link
wholesale assault on your corporate culture. Anyis clear, and you will rapidly change behaviors.
significant impact on your leadership core shouldAfter traveling the cycle once, it would be nice to
be embraced. However, if you are looking forstop there and pat each other on the back, but in
that sweeping modification, you need to plan andimmersion training, there is always more to do to.
resource for results. Bring a ladder tall enough toThere is a superposition achieved by moving
at least reach the lowest branches.immediately into another round of introduction,
Changing values for maintainable strategicexperience, analysis and bridging; then another and
initiatives:then another, etc. This training gets leaders
Frances Hesselbein said, “Soft skills areleading; making mistakes, evaluating decisions, and
now hard,” and she is right. In so manydoing it again in rapid succession.
strategic initiatives, particularly in sustainability andThis superposition of progress was logged by a
lean systems, we must get into theuniversity study performed on the Leading
person’s brain and adjust their valueConcepts’ Ranger TLC (teamwork,
system. That’s not easy. Experientialleadership, communication) Experience, a four-day,
training and immersion training as I’ll define80 hour training course. It showed consistent
here require a thoughtful approach by leadersimprovement in the areas of trust in peers, group
determined to make improvements and dedicateawareness, group effectiveness (cohesion), group
the necessary resources to do so.bonding and interpersonal communications.
When I refer to experiential training, I mean aAlthough those were the only areas considered in
guided experience intended to teach specificthe study, the lessons can be much farther
lessons. Immersion training is an extended use ofranging. In addition to the focus areas selected for
experiential training where no other focus isinstruction, a recent Entrepreneur Magazine article
allowed. Immersion training (table 1) uses allshowed how immersion training can inspire people.
available time allotted for the achievement of the“Many enter leadership training believing
intended results. The understanding is that thetheir most valuable lessons will be in the areas of
entire day is a training environment. There are nopolicies and procedures, but they come away with
distractive devices that connect the students tomore fundamental insights that are ultimately
work or home, and there is no happy hour or teemore valuable.” The article went on to say
time. No matter the number of days, and morethat, “owners who rated their experiences
than one is preferable, the objectives of themost highly were those who detached
course have the un-interrupted attention of thethemselves the most.”
students.Those who are detached the most and who have
Table 1. Immersion training is characterized by:no outside distractions have the greatest
Experience Based (table 2, 2a) - Students areopportunity to develop a clear picture of what the
involved; physically and emotionally. Not in roleteaching and experience mean to them. They
playing but with actual responsibility within thehave time to reflect, not only during the analysis
scenario. Their decisions have consequences.and bridge period, but during their downtime also.
Distraction free - For the duration of the training,It is that hidden after-hours time that can lock the
there are no connections, such as cell phone,principles and values into a person’s
pager, laptop, to non-scenario, outsidedecision cycle. Facilitation of the learning of the
responsibilities.intended message as clearly and deeply as
Multiple day - More time for repetition ofpossible is the beginning of the future, and it is
scenarios, which aides in internalization of intendedanother product of experiential training that
lessons. Facilitates application of lessons in real life.less-involved methods cannot match.
Extended work hours - More time for repetitionHave your message received clearly:
of scenarios, which aides in internalization ofOne of the reasons there is so little progress on
intended lessons. Facilitates application of lessons inthe soft-skills despite mountains of writing,
real life.speaking and training, is because the teachers are
Narrow focus - Allows for frequent reoccurrence,writing on a crowded blackboard of the
reinforcement and internalization of intendedstudent’s education. The distortion of
lessons. Facilitates application of lessons in real life.writing with a big piece of chalk in the small, open
Reflection - Distraction free environment allowsplaces of the blackboard, or in giant letters over
for down-time assimilation of lessons. Facilitatesexisting writing, obstructs even the understanding
application of lessons in real life.of the intended lessons. If proper understanding is
Regardless of the variables chosen for thenever achieved then the persistence needed to
realignment of your corporate culture, teamwork,take a lesson and create a habit cannot start.
leadership and communication must be theCompounding the difficulty of implementation of
constants. When those components are takennew behaviors is the fact that the work
out, all other initiatives suffer. In the IBM 2004environment, where these behaviors are intended
CEO survey, they “recognize that it is theto work, is not a guided experience. There is a
skills of their people and their capacity for changemash of activities that don’t lend
and leadership that will ultimately determine thethemselves to 8-1/2 x 11 margins. If we get to
outcome.”the point of attempted application, we see
Bob Doppelt, a leading researcher on sustainability,mutated lessons, adapted by a person in a job
writes, “Leading organizations are blessedwhere the cause and effect of leadership are
with – or take explicit steps to developrarely evident. The results are mutated and
– exemplary leadership at the top andmisattributed if they are recognized at all. This
throughout the enterprise. It is not possible toapproach leaves everyone shrugging their
initiate or sustain the tremendous transformationshoulders in frustration.
required to become more sustainable withoutSome would rightly say that it is precisely a
exceptional leadership.”person’s background, education and work
Warren Bennis put it this way, “Withoutexperience that make it possible for them to
leaders who can attract and retain talent, managelearn new materials quickly. They are able to link
knowledge, and unblock people’s capacitynew information with existing experience to
to adapt and innovate, an organization’screate new understandings. That is completely
future is in jeopardy.”accurate, and extremely valid in a hard skill. The
If you don’t have leadership, you will loseproblem this encounters in the soft-skill
the capability to fully exploit the preparedness forenvironment is that people’s existing
the new culture that this training makes possible.leadership experience, if they have any, is trial and
You can spend all of your training time and efforterror and seldom firmly planted in accurate guiding
on sustainability or agility, and your company willprinciples. Their experience then becomes the
become very smart on these subjects. You canconfusing scribbling on the blackboard.
use experiential training to make the lessons real,The way to overcome the whiteout conditions of
but if you don’t have an expansive,the student’s education is to find their
dedicated and perseverant leadership foundation,clean blackboard. You must have a place where a
you will fail.clear message can be communicated, and in a
One of the key advantages you have by makingmethod that will change behaviors beyond the last
the commitment to a broad immersion campaignslide.
is that through the process, you will not onlyThe immersion method gives you a clean
steer your corporate culture, but you will alsoblackboard for nearly everyone in your company.
enhance every aspect of your ability for successIn the top left hand corner of the board write
by creating a prevailing culture of leadership.“Guided Leadership Experience.”
Fortunately, leadership principles are nearly(table 2) Underneath that, write, “Actual
universal. The same principles that are used toLeadership Experience.” For the most
successfully lead a project team are used to leadefficient progress, these two must go together.
a sales organization or a tech staff. The betterActual experience is often called on-the-job
those principles are incorporated into the operatingexperience, the preponderance of which is
habits of your people, the more advantage youunguided. Guided experience is what we call
will have.professional development. To add to my definition
In addition to the critical leadership aspect of theof experiential training, it starts beyond books,
training, you will customize your training to includespeeches and seminars at a level where a person
those areas you want most understood andis making leadership decisions that will have
valued. A narrow focus is more effective, and Iconsequences.
recommend only one or two. Fortunately, when itTable 2. Guided Experience is characterized by:
comes to cultural issues a short list should beFocus subject instruction - Education on focus
more than sufficient. You are in the process ofsubjects. (Teamwork, Leadership, Communication)
turning an ocean liner with momentum, so theFree-play scenarios - Leaders and followers
unsettling notion of a realigning of company valuesexperience real stresses of teamwork and the
must be prepared for by an extraordinary event.consequences of their actions with as few
Doppelt’s first intervention for creating acontrols as possible.
sustainable organization deals with change.After action reviews - Discovery, structured
“Disrupting an organization’saround focus subjects, by students of lessons
controlling mental model is the first – andlearned and discussion of potential improvements.
most important – step toward theTable 2a. Guided Experience is augmented by:
development of new ways of operating. LittleBridge building - Creating links from the lessons
change will occur if this step islearned to work and life application.
unsuccessful.”Post training follow-up - Consistent reinforcement
The nature of immersion training is that it getsof lessons learned through complimentary
under your skin. It’s disruptive because ininstructional material, chain of command
order to align the training with how adults learninteraction, and advanced guided experiential
best, people have to be allowed to fall down, betraining.
uncomfortable, challenged, stressed andGuided leadership experience is nearly
sometimes broken. This seems to go against ournon-existent. To be fair, most of the top business
desire to protect people’s self-esteem.schools have incorporated experiential training and
Understand that true self-esteem and confidencerole-playing into their curriculum. Unfortunately, the
comes from achievement not coddling. One ofguided nature of the experience does not have a
the greatest things we as leaders can do to buildfoundation of actual experience on which to build.
up the capacity of our people is to allow them theIn an informal survey of one of the top business
chance for achievement.schools, only 10-15% of the student body had
Immersion training allows for the completeever had leadership responsibility for other people
involvement of each of the participants at everyprior to enrollment.
step, whether a leader or follower. It allows forHarvard Business School professor Linda A. Hill in
the immediate illumination of the relationshipher book, Becoming a Manager warns,
between actions and consequences. It provides“Newly minted MBAs who have never had
the ability to learn how to do things bettersubordinates reporting to them before may take
through educated analysis and experimentation. Itjobs in which they will have considerable people
allows the consequences of mistakes to bemanagement responsibilities, with little sense of
experienced in a training environment and not inthe risk in doing so.”
the office environment, where they would beThis leadership risk can be mitigated, not only for
much more costly. It compresses the on-the-jobthe new MBA, but for everyone –
learning cycle from months and years down to aEVERYONE. Leadership is risky. Arranged properly,
number of days. It is an experience that aids init is the leader’s leather chair that is on
the internalization of positive practices ofthe line for consequences of decisions made. By
teamwork, leadership, communication and thegiving the person the best possible chance for
variables you choose.success, the risk of monetary, morale and
Begin and end properly:self-esteem losses are all mitigated. The best
At the beginning and end of this visceral,chance for success is achieved when leaders at all
emotional experience are the critical pieces oflevels are allowed the privilege of testing and
instruction and analysis. The format of thedeveloping their leadership skills in non-job
experience is of ultimate importance, but in orderthreatening, guided environments.
to keep it from wastefully spilling out of the ends,Conclusion:
the classroom time is the cinch.Write your message on the clean blackboard of
The introduction is where the primary focuses areguided leadership experience and purposefully
defined. It is where their meaning and importancedevelop your company’s leadership core.
are explained. Next, the students get to actuallyImmersion training offers the best way to
lead and follow in their experiential environment.communicate a clear message that will quickly
They get to make decisions that havechange people’s behaviors. The relatively
consequences. They get to feel the stress ofdramatic nature of the training also prepares
having eyes and expectations on them, and theypeople for receptivity to new information that can
get to learn what it means to make a decisionin turn transform your corporate culture –
and stand by it. Everyone gets to operate as ano matter what you want it to be.
team and learn to depend on each other towardsIndividuals are the building blocks of teams, of
the accomplishment of an objective.companies, and of corporate cultures. The good
The cinch at the end is when together they getnews is that you do have the ability to influence
to participate in the important closure of an afterand build individuals in a rapid fashion. You have to
action review, or a post-mortem. They get toremain dedicated to the ideal and with a firm hold
analyze their experience with respect to theon the flag pole of experiential training.
course focuses, and create better ways toCopyright 2005 Brace E.
perform in the future. The experience really