Rebuilding The American Dream, Part Ii

In my post from last October, "How Can Wedisturbingly low.
Rebuild the Path to the American Dream?"IThey conclude their results with the following
explored the impact the "Great Recession" hasassessment:  "The pressures in today's work
had on the changing employment relationship forenvironment will continue to alter how businesses
contemporary workers and employers.  Now,operate and how people connect to their
Towers Watson's newly released 2010 Globalcompanies and work.  At one end of the
Workforce Study provides additional insight intospectrum, few employers can sustain the kind of
the evolution of the employment relationship.paternalistic employment proposition that has long
As a refresher, here's the core of my earlierheld sway in industrialized countries.  At the other
post:end, it's clear that technology will continue to
"We've all experienced tremendous impact to ourrevolutionize not only how work gets done, but
personal finances (and net reduced worth) fromalso how people access their work and each
this devastating recession.  We believed that ifother.  In short, "business as usual" on the people
we chose to follow a prescribed path and live ourfront is not an option now and won't be in the
lives in a responsible manner, our futures wouldfuture, even when recovery fully takes hold."
be financially secure.  The generally acceptedSo what's a progressive HR Exec to do? 
path to a secure retirement included earning aApparently, there's lots of opportunity to provide
college degree, additional professional certificationssupport through providing information and
and/or advanced degrees, having a goodtraining.  Here are a few examples of what you
corporate job,maxing out 401K contributions overcould do now at your company to build value:
decades of continued, steady employment, and1. Keep employees informed about the current
buying our own homes.status of the business.  Hold quarterly meetings
It was the path to realize the American Dream. inviting all employees to learn how the organization
Like little soldiers, many of us lined up and drankis doing, how it's shifting in response to market or
the Kool Aid.environmental dynamics, and how their job relates
Following the downfall of the economy at largeto the organizational goals.
and its destruction of the housing and job2. If employees now understand that they're
markets, we no longer believe that following thispersonally responsible for their financial and health
path will secure our futures in retirement, or thatcare well-being, give them the tools they need in
it's even possible anymore.  Nor do we believeorder to accomplish those objectives.  Bring in
that the job we landed just out of college will be401K providers, financial advisors, health care
there until retirement, that there are manybenefits brokers, etc. to offer a series of
employment options for people at all levels andinformational brown bag lunches.  For higher
capabilities, or that our homes will continue totiered performers or by level (i.e., manager,
increase in value over time.director, etc.), offer company sponsored,
We've learned the hard way that paternalisticcustomized one-on-one financial consulting for the
employers are a thing of the past.  So many ofemployee and their spouse.
our beliefs have been shaken to their very core!3. Even though employees aren't likely to leave
We find ourselves living through a time ofdue to lack of employment opportunities
enormous transition in the employmentelsewhere, if they become frustrated at their lack
relationship.  Trust in our employer to look outof mobility they may demonstrate diminished
for us evaporated as millions of jobs wereperformance.  Keep 'em engaged through
eliminated, benefits reduced and salaries frozencross-training, special assignments, and similar
during this recession.  Even now, employersopportunities that let them learn something new
continue to continually reduce expenses toto build additional skills.
become more competitive on a global basis,4. The lack of confidence in leaders and managers
further reducing their employee's take home pay.found in this report is troubling.  But it's worth
We know where we've been as employers, butdigging deeper in your organization to find the
where is the employment relationship going?trouble spots and then build leadership training
Where will it land?  How much can we continueprograms for senior management teams or
to cut total rewards and still retain necessaryindividuals to enhance managerial and leadership
talent in our organizations?"ability.
Towers Watson's 2010 Global Workforce Study'sThere's no doubt that the employment
key findings closely follow key points I made lastrelationship between workers and employers is
October to reveal how employees now view theirundergoing a tremendous shift from paternalism
relationship with their employer. Among their keyto personal responsibility.  Because of that
findings:change, HR is receiving yet another opportunity to
1. The desire for security trumps everything.identify organizational issues and respond to those
2. Employees understand they are responsible forneeds.  Add your comments about how your
their long-term financial and physical health butemployees have been affected and what your
they doubt their ability to take on this role.company is doing to respond to the evolving
3. Mobility is at a decade-long low point, and manytraditional employment relationship.
are sacrificing career growth for a secure job.Copyright 2010 Regan HR, Inc.
4. Confidence in leaders and managers is