Small Business Internet Marketing - The Entrepreneurial Dichotomy

Stereotyping might be considered in some casesonly a small group of people. Self confidence can
to be unfair and in truth, sometimes it is. Youactually be a triple-edged sword.
can't assume any one individual is a certain wayInterpersonal Relationships
because they belong to a group that is known to"Work - work - work" - that is the entrepreneur's
have certain stereotypical characteristics. Rather,mantra. They are over achievers who never find
there is often a common characteristic thatenough hours in the day to get their work done.
usually defines a certain group of people - theTheir strong work ethic oftentimes interferes
operative word being "usually". There are alwayswith their personal relationships and their
exceptions. Entrepreneurs tend to share commoninterpersonal skills. Entrepreneurs are single-minded
personality attributes that are often double-edgedwhen it comes to their business - they will do
swords.whatever they have to do in order to be
It is important to distinguish betweensuccessful and they expect everyone who works
entrepreneurs and those who are self-employed.for them to do the same. Needless-to-say,
The entrepreneur wants to grow companies andpersonal relationships often suffer when all one
the self-employed want to earn their incomedoes is work. In addition, many entrepreneurs
working for themselves. Not all small businesshave lousy people skills and are more concerned
owners are entrepreneurs but all entrepreneurswith what their employees accomplish rather than
start out being small business owners. Here arehow they are feeling. This insensitivity and lack of
some common characteristics of entrepreneursempathy is not received well by the
with explanations of how one characteristic canentrepreneur's employees.
be both positive and negative at the same time.Need to Control
Strong Sense of UrgencyThis is usually a main reason entrepreneurs
Entrepreneurs thrive on activity and arebecome entrepreneurs. They are risk-takers
enthusiastic to develop and implement their ideas.whose primary motivation is growth. Coupled with
They are creative. But they can also be inpatient,high intelligence levels, strong work ethic, high level
intolerant, tense and uneasy when others don'tof confidence and strong sense of urgency, the
share the same sense of urgency or don'tentrepreneur's need to control can be very
respond as quickly as the entrepreneur wantseffective. But, their lack of empathy, inability to
them to.delegate (because no one can do it better than
High Level of Intelligencethey can) and intolerance may have negative
Entrepreneurs are extremely knowledgeable inconsequences. In all fairness to the entrepreneur,
their area of expertise - they have to be in orderbefore they feel comfortable enough delegating
to successfully run their business. But sometimestasks to an employee, they need to have the
this high level of intelligence does not correlateconfidence in that person's ability to get the job
with other important aspects of running adone. But if their interpersonal skills are
successful business like effective communicationinadequate, how will the entrepreneur be able to
skills and good customer servicedevelop a good enough relationship with an
Autonomousemployee to be able to ascertain that employee's
Many entrepreneurs do not function well incompetence?
structured organizations where there are strictGoal-Oriented
company-specific rules and regulations to follow,Success is the goal of the entrepreneur -
including having to answer to an authority figuresometimes success at any price. Success is the
other than themselves. Most believe they can doonly acceptable result. Many entrepreneurs don't
the job better than anyone else. They have ahave managerial experience and are unable to
strong need to do things their own way with thementor subordinates effectively in order to foster
freedom to choose and act according to theira team spirit. This can lead to dissatisfaction and
own criteria. They are often creative geniusesfrustration on the part of the employee. The
who have unique and innovative ideas but aren'tentrepreneur doesn't understand and won't accept
always able to communicate these ideas clearlythat employees don't always share the same
for anyone to be able to effectively executedrive and aren't willing to live by the "work - work
them. They know exactly what they want and- work" mantra of the entrepreneur. Why should
can become extremely intolerant and impatient ifthey? They don't own the company.
their employees are unable to read their minds.Entrepreneurs are highly motivated, goal-oriented,
Self Confidencehigh-energy, super-focused, visionary, driven,
Entrepreneurs are self-confident. They have to beself-confident people who set high standards for
in order to think they can make it in the businessthemselves and for those who work for them.
world. But when that self-confidence steps overBut they can also be intolerant of minor mistakes,
the boundary into arrogance, there could be somehave over-inflated egos, unwilling to consider
negative consequences. Arrogant people don'tsomeone else's point of view, and unable to
consider anyone else's ideas to have value - theydevelop and maintain solid interpersonal
know best. They are difficult to work with andrelationships. The very characteristics that can
inflexible because it is their way or the highway.lead to the entrepreneur's success, might also lead
Entrepreneurs have to be their own biggest fanto failure.
because they are often working alone or with