| Let's face it, new customers just don't stroll | | | | prospecting. They're sending out e-mail messages |
| through your door, ready to hand over their | | | | and waiting for prospects to call them. When the |
| business. If you want to grow, you have to chase | | | | phone doesn't ring, they blame their product or |
| after those dollars. | | | | the process. |
| There are a variety of new tools for reaching out | | | | Today people are bombarded by marketing |
| to potential customers, ranging from flashy | | | | messages to buy things, which makes it tough to |
| multimedia presentations to sophisticated selling | | | | break through the clutter and get their attention |
| software. Unfortunately, sizzle too often has | | | | â let alone grab it. That's why proper |
| become a substitute for substance, and many | | | | planning, persistence and professionalism are more |
| salespeople have forgotten the basics of | | | | important than ever. |