| > | | | | HRMS or HR software applications on thousands |
| If you are going to online market an HRIS | | | | of boards and forums, also take a look at They |
| software or HRMS software application, | | | | have some extremely helpful charts and graphs |
| it’s important to know when the HR | | | | that show when people type in certain terms in |
| profession looks online for HR software | | | | online message boards. The only limit is that it |
| applications. The information I present in this | | | | tracks data for the past six months but not for a |
| article is based on results shown from Google | | | | year. Here are the results for the past six |
| Adwords and from | | | | months for our keywords used above. |
| If you have a Google Adwords account, access | | | | Â Â Â Â Â Â Â Â Â Â Â |
| the keyword tool to see a small bar graph which | | | | • HR Software  - Top months January, |
| shows the average monthly searches performed | | | | February,  Worst month December  |
| for your particular keyword. To the left of the | | | | • HR System  - Top month |
| bar graph, the tool also shows the top searched | | | | January,  worst month December |
| month. Below, I have shown a few of the top | | | | • Small business HRIS  - Not enough data |
| used keywords for our industry and showed | | | | Â Â Â Â Â Â Â Â Â Â Â Â Â |
| what Google Adwords presented. | | | | • HRIS software  - Top month |
|                     | | | | February, worst months April, May |
| • HR Software  - Top month March, worst | | | | • Human Resources Software  - Top month |
| months July & August | | | | May, worst month June |
| • HR System  - Top month March, worst | | | | • HRIS - Top monthsFebruary May, worst |
| month Dec | | | | month March |
| • Small Business HRIS - Top month August, | | | | • HRMS   - Top month February,  worst |
| worst months Nov, & Dec | | | | month May |
| • HRIS software - Top month November, | | | | • HRIS Payroll  - Top month |
| worst months Feb & April | | | | February, worst months December & January |
| • Human Resources Software  - Top Month | | | | • HRIS Vendor   - Not enough data |
| March, worst months August, Sept. | | | | • HRMS vendor  - Not enough data |
| • HRIS - Top month October,  worst | | | | - HRIS Online   - No enough data, worst |
| months May & Dec. | | | | month August |
| • HRMS  - Top monthNovember, worst | | | | So what should all of this tell us? First, under the |
| months Feb. & April   | | | | boardreader results, the top months for our |
| • HRIS Payroll - Top month August, worst | | | | keywords all fell in the first quarter. It looks to |
| months Jan, March & June | | | | me like many finished year end payroll processing |
| • HRIS Vendor - Top month March, worst | | | | and immediately went online asking about other |
| months August & Sept. | | | | systems. As for the Google Adword searches, it |
| • HRMS Vendor  - Top Month March, worst | | | | appears as if those systems’ keywords |
| months Nov. & Dec. | | | | which suggest payroll have the highest traffic |
| - HRIS Online - Top Month March, worst months | | | | from August to November, while HR only |
| Nov. & Dec. | | | | products tend to see a busier spring. |
| To see when prospects are asking about HRIS, | | | | |