Workplace Coaching: Selecting a Coach

lace coaching can come in a variety of forms. Itthe coaching role properly. If not, the coaching
can exist to enhance technical, professional,relationship will suffer and you will see little return
business or leadership skills. Its purpose may be toin terms of improved workplace performance.
help with immediate skill application in theInternal Employee
employee's current role, or it can be used toSometimes you will need to make a choice
develop the employee for a future role. The latterbetween using an internal employee as a coach
purpose is more usually described as "mentoring".and engaging the services of an external coach.
In setting up a coaching program, other thanThe internal employee will usually be one of the
agreeing the purpose of the program, your keythree types considered above; manager, trainer
question that you will need to answer is who willor subject matter expert. The main advantages
play the role of coach. Your options here includeof choosing an internal employee as opposed to
the employee's manager, a trainer, a technicalan external professional are:
expert and a professional coach, amongst others.• no extra funding is required as they are
Which is right for your program will depend onalready on the payroll.
your particular circumstances. In this article, I will• they may already know the employees,
look at each of these options in turn.saving time developing familiarity and building
Managerrelationships.
I include in this option anyone with a supervisory• they may already have been involved
or management responsibility that sits in thewith the change or training program, saving time
organizational hierarchy in a position above that ofwith familiarization.
the employee. So, this option includes:• they know the history and politics of
• immediate team leader, foreman,the organization and can get things done.
supervisor, manager, etceteraExternal Consultant or Contractor
• manager's managerSometimes the characteristics that make using an
• immediate manager's peerinternal employee as coach beneficial can turn out
• three levels or above managerto be handicaps. Features of an external coach
• three levels or above manager's peerthat may make it more prudent to select them
• executive or directorinto the coaching role can include:
Here, I will refer to all of these positions simply as• they have no prior relationship with the
"manager". The immediate manager is mostlyemployee, so can be more impartial
used for assisting with the application of technical• they may have been involved with
skills. Where the manager actually possesses theimplementing the change or training program,
skills in question, this can be a prudent choice forsaving time with familiarization
three reasons. Firstly, it can serve to strengthen• they are divorced from the organization,
the personal bond between the manager and theirso less likely to get embroiled in organizational
direct report. Secondly, it allows the manager topolitics and favoritism
provide up-to-date information on their workOf course, they will work for an hourly, daily or
objectives and to give accurate and timelyfixed contract fee, so will be more expensive
feedback on the employee's job performance.than using an internal employee. You will need to
Thirdly, in cases where a manager has adoptedweigh up the extra costs involved against the
needed workplace changes half-heartedly oradded benefits from using an outside source.
haphazardly, easing them into a coaching role canPeers
help them take ownership of, and be a driver for,Getting support from peers is not always in the
the required change.form of a coach-employee relationship. In fact,
The other options involving managers above themost times it is not. I include this option here
level of immediate manager are sometimes usedbecause it is an often overlooked but very
for coaching in professional and leadership skills.effective way of providing low cost support to
Choosing a coach that is outside of theemployees impacted by a change or training
participant's immediate or direct line ofprogram. Peers are people at the same level of
responsibility has its distinct advantages. Whereresponsibility as the employee and can reside
the coaching assignment takes in interpersonaleither within the same organization as the
relationship skills, such as delegation, goal settingemployee or in a different organization. They may
and conflict management, having a coach that iseven work in a different industry altogether. In
outside of their normal day-to-day interactionssome cases, this can even be an advantage, as
brings a higher level of objectivity. Secondly,they can bring a whole new perspective to the
having a coach who is in a different reporting line,issue at hand. Consider these sources for getting
such as in a different department or business unit,peer support:
makes it easier to maintain the trust and• regular "brown paper bag" sessions
confidentiality of both the coach and employee.organized during lunch times for which participants
With the emphasis in recent years by a growingorganize for one of them to speak on a topic or
number of organizations on the "manager asinvite an outside expert to speak.
coach" philosophy, this approach to lifting• workgroups meet regularly during work
employee engagement and productivity may betime to review course materials and take turns in
warmly welcomed in your organization.discussing a problem with which they are currently
Immediately following a training program may begrappling.
an opportune time to introduce managers to the• forums and chat rooms, either located
coaching role. You will need to make sure that theon the corporate intranet or on websites devoted
training program is targeted at real strategic orto the industry or profession, provide valuable
operational needs agreed by the managementgroup discussions on relevant topics.
team if you are to get managers on side with this• corporate or external wikis in which
new role. In addition, to help ensure consistencygroups of participants contribute to a group
between the messages coming from theresource on specific subjects.
employee's manager and the learnings from the• many local chapters of professional
training program, encourage the manager toassociations provide special interest group
attend the program, even if they are alreadymeetings and seminars devoted to various topics.
skilled in the areas in question.• Communities of Practice (CoP) bind
Trainermembers of a profession intent on sharing ideas
If the coaching program links with a trainingand learning from each other and may use one or
program that you are rolling out, then using thatmore of the above methods to promote such
program's trainer as coach can be an obviouslearning.
choice. This approach can provide a seamlessYour coaching choices are not limited to one or
transition for the training participants from theother of the above options. You may use them
classroom to the workplace. Trainers are a naturalsingly or in combination. In fact, the more points
choice because they are an expert on theof support that you provide employees, the more
subject matter already and are familiar with eachchance that you will avoid the individual constraints
participant's skill level, preferences and personalof employees and take advantage of each of
challenges. A word of caution here is needed. Justtheir peculiar learning styles. I'm not saying that
as not every manager is a natural coach, theyou should organize more than one on-the-job
same holds true for trainers. The most effectivecoach per employee; however, you can
trainers, that is, those that can impart skills, willsupplement on-the-job coaching with a corporate
usually make great coaches. However, thoseonline message board or subsidized professional
trainers that are simply great "presenters" mayassociation memberships.
find the coaching role a challenge. So, even thoughWhoever you decide on fulfilling the coaching role,
the trainer may be willing and available, you willensure that you put in place clear coaching
need to ensure that the trainer possesses theguidelines. Coaching for specific procedural and
necessary coaching skills.manual skills will look very different from coaching
Subject Matter Expertfor professional and managerial skills. To begin
In some cases, the training participant's supervisorwith, coaching for the former will be quite
or manager and the trainer may not possessdirective at times, whilst coaching for the latter
enough subject matter expertise to coach thewill be more open ended, allowing the employee
employee effectively back on the job. Or theyconsiderably more self-direction. The coaching
may not be willing or able. Subject matterguidelines should leave no surprises as to what is
experts, usually from within the organization, canexpected in terms of coaching outcomes and
fill this role. Where deep technical knowledge isprofessional standards of behavior from both
required, such as within engineering streams, orcoach and employee. The person you choose as
where extensive experience is necessary, such ascoach will need to be comfortable with your
with managing large, complex projects, anguidelines. Choose wisely.
appropriate subject matter expert can fill this role.© Leslie Allan. All rights reserved.
The important caveat here is that the subjectThe above is an edited extract from Leslie Allan's
matter expert will need to be given thebook, From Training to Enhanced Workplace
appropriate training, resources and time to fulfillPerformance.