| Information technologies as well as | | | | makes the manufacture international. Synchronous |
| communications have developed greatly. For the | | | | competition in every market between several |
| last decade there have appeared different ways | | | | competitive companies from different states |
| of communication: radio, TV, fax machines, the | | | | presents a real challenge for companies. |
| Internet and mobile phones. All these | | | | Globalization challenges people to become more |
| developments have contributed to the | | | | competitive changing the way company produce |
| appearance of the notion a 'global village'. | | | | and sell and the way people work. Nowadays, |
| The mass media plays a significant role in shaping | | | | labor market requires more skills and much |
| and displaying public opinion as it reports the | | | | knowledge of the subject creating a rigid |
| world's changes to people. Generally speaking, the | | | | competitive market of human resources. |
| mass media role and importance in the USA and | | | | Besides, the Internet contributes to all these |
| in the world continues to grow and develop. | | | | developments greatly. The Internet has quickly |
| The mass media reflects the present state of the | | | | become a standard for navigating, advertising and |
| society and can change people's opinions in this or | | | | selling information and executing various affairs on |
| that way. It is a powerful source in any society | | | | the Internet and Intranets. This "Internet |
| and in the world. It plays an important role in a | | | | revolution" can be valued by different factors, |
| global society as the basic source of | | | | such as online sales, amount of Internet users, |
| communication and information. People rely on the | | | | amount of host computers, and amount of |
| mass media as the major channel of information. | | | | domains. All these figures are unchangeable; the |
| In other words, the mass media is the basis on | | | | common feature of them is fast-paced growth. |
| which people shape their opinions. Any article or a | | | | Consequently, the world is really becoming a global |
| piece of information has a deep influence on the | | | | village, especially in communication and the |
| whole society. | | | | information spreading. Nevertheless, many states |
| Globalization is another issue that contributed to | | | | cannot experience the same level of information |
| the appearance of a 'global village'. It challenges | | | | and communication accessibility as in the |
| the modern world, countries and companies. | | | | developed countries. The world is becoming a |
| Globalization increases the interrelationship of | | | | 'global village'; however, this process has not been |
| different levels of globalization, such as | | | | completed. |
| commerce, technology, straight investment and | | | | |