| A manager - and in a slightly different setting also | | | | what, in this area it is about which resources. Both |
| the team leader or project manager - needs to | | | | are serving the third management area. |
| manage four different areas. Each with its own | | | | The third area is about (managing) the client or |
| characteristic and challenges. Different manager | | | | stakeholders. The client is the sponsor of the |
| will excel in either of such an area. | | | | team and the manager should navigate in such a |
| The first area is one that is quite straightforward | | | | way that the client request is served. This is the |
| for most situations, but rather complex in a | | | | area where the manager communicates about |
| medical environment. This first area is about the | | | | targets and deliverables. The manager informs the |
| content or the product that is to be managed. | | | | stakeholder about what is being done and listens |
| Managing a hospital is therefore complex because | | | | to new "orders." Listening only is not enough |
| of the knowledge that is required to understand | | | | because the manager should deliver what he |
| the "business." But in many other cases the | | | | promises. |
| content is never the real issue. Yet every domain, | | | | In the last area the manager is a servant to its |
| like the production process (manager), the | | | | team. This could be a role like a coach, a teacher |
| marketing (manager), sales, ICT, etc, have their | | | | or the attitude as an accountant or anything else |
| own problems but specialists in the area should | | | | offering the team members a pleasant working |
| know how to solve these. It is the task of the | | | | environment so that they are able to show a high |
| manager to control this process of...: what needs | | | | performance. |
| to be done? | | | | The previous position of the manager tells |
| The next area is about (re)sourcing. This is indeed | | | | something about its favorite management area. |
| also about in-sourcing and out-sourcing, but on a | | | | For example, a specialist that recently got |
| small scale. Which source (resource) do I need to | | | | promoted to become a manager will most |
| fulfill the business process? One option is to use | | | | certainly use a content approach. Understanding of |
| own sources, but if it is a limited and single task | | | | these different management areas will help this |
| you might consider to use external sourcing; buy | | | | and other manager to improve their performance. |
| what you cannot do yourself. The challenge of | | | | If you are interested to know more about your |
| sourcing is basically about the resources that are | | | | own management preferences have a look at the |
| currently in the team and how far these resource | | | | followingproductivity test (and ask for the detailed |
| capabilities can be bent in order to facilitate an | | | | report). |
| efficient business process. The first area is about | | | | |