| A manager - and in a slightly different | | | | what, in this area it is about which |
| setting also the team leader or project | | | | resources. Both are serving the third |
| manager - needs to manage four different | | | | management area. |
| areas. Each with its own characteristic and | | | | |
| challenges. Different manager will excel in | | | | The third area is about (managing) the client |
| either of such an area. | | | | or stakeholders. The client is the sponsor of |
| | | | the team and the manager should navigate in |
| The first area is one that is quite | | | | such a way that the client request is served. |
| straightforward for most situations, but | | | | This is the area where the manager |
| rather complex in a medical environment. This | | | | communicates about targets and deliverables. |
| first area is about the content or the | | | | The manager informs the stakeholder about |
| product that is to be managed. Managing a | | | | what is being done and listens to new |
| hospital is therefore complex because of the | | | | "orders." Listening only is not enough |
| knowledge that is required to understand the | | | | because the manager should deliver what he |
| "business." But in many other cases the | | | | promises. |
| content is never the real issue. Yet every | | | | |
| domain, like the production process | | | | In the last area the manager is a servant to |
| (manager), the marketing (manager), sales, | | | | its team. This could be a role like a coach, |
| ICT, etc, have their own problems but | | | | a teacher or the attitude as an accountant or |
| specialists in the area should know how to | | | | anything else offering the team members a |
| solve these. It is the task of the manager to | | | | pleasant working environment so that they are |
| control this process of...: what needs to be | | | | able to show a high performance. |
| done? | | | | |
| | | | The previous position of the manager tells |
| The next area is about (re)sourcing. This is | | | | something about its favorite management area. |
| indeed also about in-sourcing and | | | | For example, a specialist that recently got |
| out-sourcing, but on a small scale. Which | | | | promoted to become a manager will most |
| source (resource) do I need to fulfill the | | | | certainly use a content approach. |
| business process? One option is to use own | | | | Understanding of these different management |
| sources, but if it is a limited and single | | | | areas will help this and other manager to |
| task you might consider to use external | | | | improve their performance. |
| sourcing; buy what you cannot do yourself. | | | | |
| The challenge of sourcing is basically about | | | | If you are interested to know more about your |
| the resources that are currently in the team | | | | own management preferences have a look at the |
| and how far these resource capabilities can | | | | followingproductivity test (and ask for the |
| be bent in order to facilitate an efficient | | | | detailed report). |
| business process. The first area is about | | | | |